This page explains in plain English how Stairlift Guru produces the prices, comparisons, brand pages, and buying advice on the rest of the site. We publish it because we are a consumer-facing site giving advice on a purchase that runs into thousands of pounds, and because the dominant SERP for stairlift queries is dealer-owned content. Our independence is the reason readers trust us, and a clear methodology page is one of the ways we keep ourselves honest.

Editorial independence

Stairlift Guru is published by Whito Media Ltd, a UK independent publisher. The site does not sell stairlifts, does not install stairlifts, and does not own any equity in a stairlift manufacturer, dealer, installer, or trade association.

The site earns commercial revenue from:

• Free quote referrals to BHTA-registered installers, where the user opts in by submitting our quote form. The referral fee is paid by the installer, not by the user.
• Display advertising, where applicable, served programmatically and clearly labelled.
• Editorial sponsorship, where applicable, declared on the page in a banner above any sponsored content.

What commercial revenue does not influence:

• The order in which brands or installers appear on best-of lists and comparisons
• The pricing ranges we publish on cost pages
• Whether a particular brand is recommended for a particular use case
• Whether a brand or installer is mentioned by name in editorial content

If a brand or installer requests their entry be removed or rewritten, the request is escalated to the editor. We make corrections only when factual error is shown. We do not amend ranking on request.

Our full editorial policy is at /editorial-policy/.

How we research stairlift prices

Stairlift price ranges on this site come from four sources, used in combination, refreshed at least annually:

1. Quotes returned through our own quote form. When a reader submits the quote form on this site, we receive an anonymised summary of what the participating installers quoted. We do not see the user’s name or contact details for editorial purposes. The quote summaries form the largest single input to our price ranges.

2. Direct mystery-shopper requests to installers and manufacturers. Periodically, the editorial team requests indicative quotes from major UK installers under realistic scenarios (straight 13-step staircase, curved staircase with one landing, outdoor straight rail of typical length, etc.). The installer is told this is for editorial research. The quoted figure is recorded.

3. Public price data published by manufacturers. Some UK stairlift manufacturers publish indicative starting prices on their own sites or in catalogues. Where they do, we use those as a floor and label the figure as “from” rather than “average”.

4. Industry reports. Market reports from the British Healthcare Trades Association and equivalent industry bodies, where available, are used to corroborate ranges, not to set them.

What this means for the figures you see:

• Ranges are bands, not single numbers, because real quotes vary by region, staircase, brand tier, and timing.
• The ranges are typical mid-market quotes including standard installation, not promotional headlines or end-of-line clearance prices.
• Ranges are reviewed at least annually and may move when the underlying market moves.

Where we cite a figure we cannot verify directly (for example, a grant cap published by gov.uk), we link to the original source so you can confirm it yourself.

How we research brand pages and comparisons

Brand pages on Stairlift Guru cover the major UK stairlift manufacturers and installers. For each brand, we research:

• Manufacturer or installer trading details, including the registered company name and number where applicable
• Trade-body membership (BHTA, TrustMark)
• Product line (straight, curved, outdoor, heavy-duty, standing, where each brand offers them)
• Indicative pricing for typical installations (drawn from the price-research process above)
• Customer-facing reviews on Trustpilot, Which?, and other independent review platforms
• Public complaints data and any regulatory or trading-standards action where applicable
• Warranty terms as published by the brand

What brand pages do not include:

• Disparaging or subjective quality claims that we cannot defend with a source
• Unverified user reviews
• Side-by-side ranking influenced by commercial relationships

If a brand or installer believes a brand page on this site contains a factual error, the correction route is an email to contact@stairliftguru.co.uk. Substantive errors are corrected within five working days, with the correction noted on the page.

How we research grants and funding

Grant information on this site is sourced primarily from:

• gov.uk pages on the Disabled Facilities Grant and related schemes
• NHS England published guidance on home equipment
• Local council grant schemes, accessed through the council’s own published pages
• Charity grant programmes published on the relevant charity’s own site (Independence at Home, Turn2us, Family Fund, regional charities)
• Service charity published programmes (Royal British Legion, SSAFA, Veterans UK)

Grant ceilings, eligibility criteria, and application processes change. Every grant page on this site carries a “last reviewed” date and a link to the primary source. If you are about to apply, the primary source is always the authoritative version.

How we develop buying advice

Consumer-advice pages (which type to choose, when a stairlift is appropriate, when to consider alternatives) are produced by the editorial team and reviewed against:

• Published guidance from RoSPA, NHS, and Age UK
• British Healthcare Trades Association code of practice
• Occupational therapy clinical guidelines published by the Royal College of Occupational Therapists, where relevant
• Reader feedback, including questions submitted via the contact form and observations from quote-form respondents

For sensitive topics (dementia, post-fall recovery, end-of-life care, bereavement) we ask, where possible, for a clinical or sector-experienced reviewer to read the page before publication. Where a page has been clinically reviewed, the byline names the reviewer.

How often pages are reviewed

The published review cadence:

Every page carries a “last reviewed” date in the byline so you can see when it was last checked.

Corrections policy

If we get something wrong, we want to fix it. The correction process:

1. Email the editor at contact@stairliftguru.co.uk with the page URL and the specific factual point you believe is incorrect, including a source where possible.
2. The editorial team verifies against the cited source and any internal records.
3. For substantive factual errors, the page is updated and a correction note is added at the bottom of the page describing what was corrected and when.
4. For minor issues (typo, broken link, dated reference), the page is updated without a public correction note.
5. The standard turnaround for substantive corrections is five working days. We will acknowledge receipt within two working days.

Independence statement

The single most important thing this site offers is independence from the people who sell stairlifts. We do not own a dealership, an installer, a manufacturer, or a trade association. Our commercial revenue comes from quote referrals, advertising, and editorial sponsorship, all clearly labelled.

If you find that any page on this site appears to favour a particular brand or installer in a way that does not reflect the reality of the market, please tell us. Editorial independence is something we have to defend, repeatedly, by publishing the basis for our judgements, and this page is part of that.

Contact

Editorial inbox: contact@stairliftguru.co.uk
Postal: Whito Media Ltd, [REGISTERED OFFICE ADDRESS PLACEHOLDER]
Companies House: Registered in England and Wales, company number 10918465.

Last reviewed: May. Editor: Jacob Whitmore. Editorial policy: /editorial-policy/.